What are the main advantages of digital marketing?

It doesn’t matter what you call it: digital marketing, digital marketing, web marketing or e-marketing, all these terms refer to the same thing.

With the advent of the internet over the past two decades, digital marketing has steadily grown in importance year by year. So today, whether you are a young entrepreneur, whether you manage a VSE in the building industry, a convenience store, an accounting firm or even a multinational company, the advantages of digital marketing are numerous.

But what exactly is digital marketing? What are the main advantages? What levers can be used to implement a relevant and effective strategy? That’s all we’re going to see now.

Definition of digital marketing

First, let’s start by defining the concept of digital marketing. Digital marketing is a form of marketing aimed at promoting and selling products or services on the internet. It is the exploitation of different communication and marketing channels that you can use in order to achieve your objectives and to enter into a relationship with your target audience. For example, we can cite search engines (Google in particular), social networks , blogs, advertising or emails.

The key to a successful digital marketing strategy is connecting with your target audience in the right place at the right time. Today, when consumers’ screen time has never been greater, the best place to meet them is on the internet. Businesses around the world are taking advantage of this reality. But how you connect with your prospects and how you seek to sell your products or services can vary drastically.

Know in detail the main levers of digital marketing

As you will have understood, it is difficult not to work on the presence and visibility of your online business in 2022. But what are the main advantages of digital marketing that should encourage you, if you are not yet convinced, to get started on the web? Let’s see it right away!

1. Global reach

Traditional marketing is limited by the geographical reach of the campaigns deployed. And creating an international campaign can be difficult, expensive and labor-intensive.

Conversely, the first advantage of digital marketing is to have a global reach. Taking place on the Internet, the reach you can achieve with your online campaigns knows no boundaries. Even a tiny online store can reach an international audience. It would never be possible with traditional marketing or would cost a lot of money to do it.

2. Local reach

If having a global reach is an important advantage of digital marketing, it can also help you improve your local visibility. This is especially important if you run a convenience store. Local SEO and locally targeted ads can be beneficial for businesses trying to bring more customers to their doorsteps. Think of the power you can have over an entire neighborhood with digital marketing in just a few clicks. Conversely, even at the local level, traditional marketing, whether through flyers, posters, newspaper advertising, etc., does not allow you to target your target as precisely and requires financial and/or or much more important humans.

3. Reduced fees

Whether you want to promote your business locally or internationally, digital marketing has the immense advantage of offering communication solutions adapted to the budget of any type of business. It allows even the smallest businesses to compete with the bigger ones using highly targeted strategies. It is even possible to build an effective digital marketing strategy without spending a dollar when you have the time to do it yourself (for example for content marketing or SEO). However, depending on their size and area of ​​activity, not all forms of digital marketing strategies are suitable for all businesses. But thanks to digital marketing, a company can find appropriate solutions according to the objectives it has set itself.

4. Effective targeting

Being able to precisely target your audience is perhaps the main advantage of digital marketing. Even if you don’t have a clear idea of ​​your target audience, digital marketing allows you to mine data to determine which audiences are best for you and optimize your campaign based on them. There are many targeting opportunities, including through keywords for search engine optimization (SEO), pay-per-click (PPC), or social media demographics and interests. This huge amount of options to precisely target your audience allows you to improve the effectiveness of your campaigns. It also allows you to analyze changing customer behaviors and modify campaigns based on these changes.

5. Multiple possible strategies

Another advantage of digital marketing is the number of strategies and levers at your disposal. A B2B company that wants to obtain international leads may have a totally different strategy than a local B2C company that sells clothing. The key is to always analyze the results and develop better strategies and methods over time.

For example, it is possible to attract a prospect to you by creating content that answers their questions (this is the principle of inbound marketing) or, conversely, to find new prospects through advertising or cold emailing (outbound marketing).

6. Multiple Content Types

Another crucial benefit of digital marketing is the different types of content available to showcase your brand and expertise. The majority of online communication channels offer a wide range of content types that you can choose from to reach your target audience as effectively as possible and thus build effective online marketing campaigns.